Material sets lifespan. Craft sets quality. Design extends possibility.

The frame does not speak over the wearer. It frames presence and clarifies character.

We choose material for time and aesthetics, not trend.

Compressed paper composite. Non-reactive to heat. Cutting edge forming for precise definition and shaped by hand for warm tactility and measured comfort.

The same hands take it from blank to sealed box.

Built for decades. Evolved through use into a quiet patina, particular to the wearer.

No equivalent.

Design, material and its longevity. and story behind.

“I want my work to get better with age. I hope I do too.”

— Gow Tanaka founder /designer

Japan‑born, London‑based

Inspired and based traditional Japanese minimalism.

Face framing theory from hairstyling for photoshoots.

Design strength gained from working along with high fashion creatives.

Across disciplines, one intent. Thirty years of knowledge and craft carried into eyewear.